Brand Guidelines

Your destination for all things Resort Leaders.

Our Logos

We have created a logo hierarchy that prioritizes our primary logo, followed by the brand mark or emblem, and then a text-only version when other logos are not possible to use.

Please do not alter or modify the mark. Make sure the logo has enough space around it to breath. Only display our logo in navy, light blue black or white.

Download Logo Pack

Logo do's and don'ts

Do
Use our brand colors correctly.
Do not
Apply a gradient to the icon or word mark.
Do not
Change the logo color or tone.
Do not
Rotate, distort or warp the logo in any way.

Our Colors

Our colors are more than just a visual tool; they evoke emotions, represent our values, and communicate our personality.
In this section, we'll delve into the meaning behind our color choices, explore our primary and secondary palettes, and provide guidance on how to use them effectively.
Digital
Print
Resort Leaders Green
#004737
Kokomo
#F4DF60
Key Lime
#8DD5AA
Snowfall
#E9ECDE
Surfin'
#0085F0
Heatwave
#F96B23
Resort Leaders Green
C: 99
M: 42
Y: 79
K: 47
Kokomo
C: 4
M: 8
Y: 86
K: 0
Key Lime
C: 60
M: 0
Y: 51
K: 0
Snowfall
C: 9
M: 3
Y: 15
K: 0
Surfin'
C: 81
M: 43
Y: 0
K: 0
Heatwave
C: 0
M: 77
Y: 100
K: 0

Our Fonts

Typography plays a crucial role in creating a cohesive and professional look for Resort Leaders, and helps us communicate our message effectively.

Type Treatment

There are 4 styles of text that have their own typographic treatment. This set of treatments is to be followed for both digital and printed branded materials.

Headline

Inter Bold

4x bodycopy point size

1/100% leading

-10/-30 tracking

Subhead

Inter Medium

½ headline point size

1/100% leading

-10 tracking

Bodycopy

Inter Regular

½ subhead point size

1/100% leading

0 tracking

Caption

Kepler Std Regular

½ bodycopy point size

1/100% leading

0 tracking

Brand Book

We've taken everything from this page and added them to this quick, easy to read, downloadable PDF here, so you have exactly what you need when working with our brand. This book tells you everything you need to know when creating, designing, writing or advertising for the Resort Leaders® brand.
Download Brand Book
By using the Resort Leaders® marks, you agree to follow our guidelines. Resort Leaders® reserves the right to modify, change or cancel the permission in these guides at any time.

Get in touch

Our goal is to make sure the Resort Leaders® brand is represented correctly and consistently around the world, but we understand that sometimes it isn't easy. If you have any questions, feel free to get in touch and we'll be happy to help.

‍Email: marketing@smallerearth.com‍